I have been blogging for just over 6 years and this is the most boring Lululemon mid August fall upload of all time. Typically, the weekend of Seawheeze is crazy because you bust your budget at the expo and then walk into the Robson St. store (or whichever store) and they have a big massive product drop of gorgeous colourful fall goodies. Puffy jackets and vests, Tuck And Flows, back to school backpacks, rain jackets – all in exciting colors and prints that truly feel innovated. This year though, we have the muted varsity colors of Bordeaux Drama (god they just killed that color), Greyvy and grey in all season basics. I warned you guys a few weeks ago that I had intel that Lululemon was going the way of a very muted and subdued palette with one or two bright color exceptions and here is your living proof of it. I had also warned you about the price increases and here we have a $68 basic tank with no innovative features, no bells and whistles like reflectivity or special features, no built in bra. Just a basic tank at a premium price of $68. This is the antithesis of what Lululemon has always been. Lululemon was the bright feminine color with couture designed highly functional activewear in the midst of male oriented brands designing for women in drab colors and boxy fits as an afterthought. On the heels of such a high energy event such as Seawheeze with colourful fun designs there I find this so disappointing.
How do you guys feel about this new direction? I’ll have more for you in the coming weeks.
Previewed in an exclusive sneak peek [HERE]